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“In politics, nothing happens by accident. If it happens, you can bet it was planned that way.”

– Franklin D. Roosevelt

CAMPAIGN MANUAL TABLE OF CONTENTS

WELCOME TO THE TEAM

MHD CAMPAIGN CHAIR WELCOME

MHD EXECUTIVE DIRECTOR WELCOME

ABOUT MICHIGAN HOUSE DEMOCRATS

2020 MI HOUSE DEMS CAMPAIGN LEADERSHIP 

IMPACT OF PROPOSITION 3 ON YOUR CAMPAIGN

PREPARING TO LAUNCH YOUR CAMPAIGN

CAMPAIGN MESSAGING

    • Personal Story Overview
  • Workshop: Values-based Messaging
  • Workshop: Write your Personal Story
    • Message Box
  • Workshop: Message Box
    • Persuasion Messaging
  • Digital Workshop: Know Why you Run

MEDIA CAMPAIGN

  • Media Campaign Overview
  • Digital Organizing
  • Campaign Photography

DATA / TARGETING

  • Targeting your Voters

FIELD WORK 101

    • Intro to Organizing
    • Volunteer Delegation
    • Base Building
    • Script: Volunteer Recruitment
    • Giving a Hard Ask
    • One-on-One Meetings
    • Phone Banking: The Basics
    • Canvassing Door-to-Door: The Basics
    • Commit-to-Vote (CTV) cards
    • House Meetings
    • Field Persuasion
  • Script: Persuasion
    • GOTV: Get Out the Vote – Overview   
  • Script: GOTV Turnout
    • Absentee Vote (AV)
  • Script: Absentee Vote Ballot Chase
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